CupCupJoe is a unique project that houses a Classic Chicago brand and media platform dedicated to all things Jitter Juice. Founded by Kyle Buchbach in 2020, the Chicago-based company incorporates their trademark attitude and personal perspective on coffee subculture, with an emphasis on the people behind the product. The brand finds inspiration in having its narrative told through collaborations, with partners like Starbucks, Dark Matter, Three Floyds, Alfred and The Hundreds.